About this skill
From a small bouquet to a wedding centerpiece, creating a fragrant and beautiful floral display is a talent combining artistry and technical skills.
A successful florist understands the principles of design, aesthetics, composition, and colour to capture the mood of the customer.
Florists must also be able to source, purchase, and store floral materials, which by their nature are fragile and short-lived. A florist is aware of which flowers are available in which seasons of the year, and which flowers work well in combination with each other.
Florists are often self-employed or work on commissioned projects, from hotel and retail displays to weddings. They offer advice and translate a client’s vision into displays that are beautiful and captivating.
