The WorldSkills Shanghai 2026 will take place in Shanghai from September 22 to 27. As the event draws near, the official licensed merchandise has been launched, featuring over 120 products that seamlessly blend “skills culture” with “Shanghai aesthetics.” Through the vibrant mascots “Neng Neng” and “Qiao Qiao,” the collection captures the youthful spirit and vigor of skilled professionals. Drawing inspiration from Shanghai’s iconic landmarks, it showcases the city’s distinctive charm. Exclusive visual elements, including the official event logo, intricate mortise-and-tenon patterns, and Competition emblems, infuse the spirit of craftsmanship and excellence into everyday life. The diverse product range spans classic memorabilia such as badges and plush toys, practical daily essentials including bags and stationery, and collaborative items across multiple categories such as  intangible cultural heritage handicrafts, porcelain and silk scarves, gourmet food and beverages, and cutting-edge tech toys. With something for every aspect of daily life, the collection appeals to a broader audience.

The merchandise is now available online through mini-program, the official WeChat account menu, Douyin, Taobao, and WeChat Channel. Offline retail locations include the store at 191 Changle Road, the “Shanghai Gifts” boutique at the Oriental Pearl TV Tower, the “Shanghai Brands Plaza” at Pudong International Airport Terminal 2, and school supply supermarkets at over ten higher education institutions including Shanghai Urban Construction College. Complemented by curated city souvenirs, these locations offer one-stop shopping experiences. Being part of the initiative, more than 300 local branches of Industrial and Commercial Bank of China Limited (ICBC) and Agricultural Bank of China (ABC) have setup dedicated display zones.

The sales network will continue expanding into CBDs, transportation hubs, tourist attractions, and university campuses. Beyond Shanghai, the merchandise will gradually roll out to cities across China including Beijing, Xi’an, Kunming, Chengdu, and Shenzhen, amplifying the Event’s cultural reach nationwide. Leveraging banking partnerships, display zones will also be set up at overseas branches of the Bank of China, ICBC, and Bank of Communications in major cities across six continents, including Paris, New York, and London.